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Love A Lemming, Today

lemmings.jpgMobile phone publisher iFone has announced that it is employing a 'twist of lemming', and switching up the classic DMA Design/Psygnosis Lemmings license to create Love A Lemming, a somewhat bizarre virtual pet game starring everyone's favorite suicidal rodent, shipping to European mobile operators in December.

Apparently: "The aim of Love a Lemming is to name, tame and train your very own Lemming so that it can be successfully released into the wild", and Jay Sharples, Product Development Manager at iFone, commented: "For some players it will be the start of a long attachment with their Lemming." Wait, will the lemmings be released into the wild to frolic and play with their lovable brethren, or released into the wild... at the edge of a jagged cliff? Oh nooooooo.

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Comments

I'm a little confused by all this, because Sony closed Psygnosis a bunch of years ago, but the Lemmings name is still attached to "Psygnosis, Ltd.".

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